Advance Traders

At Advance Traders, we are more than just a bicycle wholesaler — we are passionate advocates for the freedom of riding and dedicated to being the best in the business. Our growth story is driven by a commitment to expanding the joy of cycling, constantly evolving to meet the needs of our customers and the industry.

With a network of over 300 independent bicycle stores across Australia, including the Bicycle Centre stores within our retail buying group, we offer broad distribution and unmatched reach. Our multi-brand portfolio of 9 bicycle brands, ranging from kids bikes, scooters, electric bikes, BMX, mountain bikes to high-end road bikes, along with a comprehensive selection of accessories, ensures that we meet the needs of all cyclists.

Our substantial investment in stock ensures that we provide industry-leading products at competitive prices, all while remaining responsive to our retailers' needs.

We pride ourselves on reliability and integrity, building strong, lasting relationships with our customers and brand partners. Experience the difference of working with a wholesaler that is genuinely focused on your satisfaction and cycling needs.

Our head office is located at: Suite 4C, 19 Lang Parade Milton QLD 4064 Phone: +61 7 3861 8900