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About Us

Merida



Advance Traders

We are an Australian owned & operated bike distributor, offering bike shops an extensive range to match the needs for every customer. Australian bike shops are our customers. Advance Traders is passionate about helping all retail bicycle shops become more successful by providing a multi-brand offering, with products priced to sell, and a guaranteed continuity of supply.

Our head office is located at: 66 Abbotsford Road, Bowen Hills, QLD 4006


Our Philosophies

Our People
We care about our people, people are our number 1 and everyone deserves their own brightness of future.

Our Customers & Suppliers
Our customers always have a choice & we work closely with our suppliers, always in partnership to ensure we are aligned with the goals they want to achieve.

Take Responsibility
We look within and take responsibility for our success and failures.

Egalitarianism & Unity
No us & them. Each individual has equal privileges & rights.

Brightness of Future
We believe our people have the right to belong to a team that will provide them with an exciting future & a supportive working community. They also have the right to see a clear pathway to achieving their career goals. Promotions & transfers from within will always be our first choice.


Staff Contacts


Position/Department Phone Email
Paul Henry - General Manager 1300 361 686
Tim Scott - National Sales Manager 1300 361 686 sales@advancetraders.com.au
David Stones - Territory Manager - Northern Rivers, FNQ, Fraser Coast 0412 379 217
Luke Callen - Territory Manager - NSW 0411 754 000
Troy Petley - Territory Manager - NSW 0405 362 039
Mark Gardner - Territory Manager - Victoria 0412 225 822
Kevin Ford - Territory Manager - Tasmania/ Victoria 0417 038 821
Pete Davies - Territory Manager - South Australia/ NT/ North WA 0408 456 005
Gilbert Gutowski - Territory Manager - QLD 0407 533 018
Internal Sales 1300 361 686 sales@advancetraders.com.au
Product Team 1300 361 686
Warranty/After Sales Support 1300 361 686
Marketing 1300 361 686 marketing@advancetraders.com.au
Finance 1300 361 686
Operations, Logistics & Technology 1300 361 686

Merida