about us

Advance Traders

We are an Australian owned and operated bike distributor, offering bike shops an extensive range to match the needs for every customer. Australian bike shops are our customers. Advance Traders is passionate about helping all retail bicycle shops become more successful by providing a multi-brand offering, with products priced to sell, and a guaranteed continuity of supply.

Our Philosophies

Our People We care about our people, people are our number 1 and everyone deserves their own brightness of future.

Our Customers and Suppliers Our customers always have a choice and we work closely with our suppliers, always in partnership to ensure we are aligned with the goals they want to achieve.

Take Responsibility We look within and take responsibility for our success and failures.

Egalitarianism and Unity No us and them. Each individual has equal privileges and rights.

Brightness of Future We believe our people have the right to belong to a team that will provide them with an exciting future and a supportive working community. They also have the right to see a clear pathway to achieving their career goals. Promotions and transfers from within will always be our first choice.

We're B CORP™ Certified

At Advance Traders, we're thrilled to share that we are now a certified B Corporation. This significant milestone aligns with our core values and underscores our commitment to conducting business in a socially and environmentally responsible manner. We believe that every decision we make should contribute positively to our community and planet, and this certification reaffirms that commitment.

Learn more about B Corp >>

Environmental & Social Report - Financial Year 2024 >>