Founded in 1993 in Bavaria, Germany, CUBE is owner-managed and has been experiencing steady growth and success in over 70 countries.
Indeed, CUBE is best-known on the road with Biniam Girmay / Intermarché-Wanty and in triathlon with Lucy Charles-Barclay.
Off-road, there's the enduro CUBE Action Team, Factory Racing XC & Factory team - including rising Kiwi star, Jess Blewitt (winner 2023 Crankworx DH, four-in-a-row DH National Champ & multiple World Cup podiums).
Advance Traders is proud to have Cube Bikes join their portfolio of brands, offering retailers a brand that embodies the spirit of exploration and engineering excellence. Cube, a global leader in bicycle innovation, is renowned for its German precision, robust designs, and forward-thinking technology. Whether for mountain biking, road racing, or urban commuting, Cube’s bikes deliver an unmatched blend of durability, style, and performance.
Advance Traders is committed to supporting our partners with high-quality Cube models that inspire riders at every level. With a focus on quality and versatility, Cube Bikes offer something for every type of rider, from the adrenaline-seeking mountain biker to the everyday commuter.
"We are super excited to add CUBE bikes to our range. Being the largest producer of Bosch E-bikes globally, and with E-bikes being the fastest growing segment in our industry, it seems a perfect time to add this brand.
CUBE's strength in this segment very much aligns with our philosophy of getting more people enjoying the freedom of riding." Said Paul Henry, Advance Traders General Manager
Visit the Cube Website