ADICTA LAB
BMC has always focused on cycling innovation to create speed. But we know speed-creating innovation doesn’t stop at the bike. In 2019, people in and around BMC got to talking about the role of cycling apparel and a passion project was born: ADICTA LAB.
PERFORMANCE CYCLING APPAREL, DESIGNED AND MADE RESPONSIBLY.
While a holistic approach to creating speed remained a priority, a bigger opportunity was realized, namely, promoting sustainability in the bike industry.
Today, ADICTA LAB is part of the BMC Group. ADICTA LAB is a premium Swiss performance cycling apparel company, sustainably creating technical products for cycling addicts.
Visit the Adicta Lab Website
